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ECOMMERCE RESHAPED WEBINAR SERIES
The New B2B Buyer Journey:
How AI Is Reshaping Buyer Behavior
June 4, 2026 | 12:00 - 1:00PM ET | Free Virtual Event
B2B buyers aren’t browsing the way they used to. Engineers, procurement managers, and operations leaders are increasingly turning to AI-powered tools to research suppliers, compare specifications, and shortlist vendors — often before ever visiting a website.
As AI platforms surface synthesised answers, supplier recommendations, and even sponsored placements, traditional SEO and paid search strategies are no longer enough. Today, 58% of shoppers start product discovery with AI, with 4.5 million agentic search queries happening each month — fueling a retail and ecommerce market projected to reach $175 billion by 2030.
For manufacturers and distributors, the competitive edge belongs to those who structure their product data, content, and commerce experiences to be machine-readable, AI-retrievable, and frictionless once buyers arrive.
In this session, Big Commerce product leaders and industry practitioners will unpack what the shift from search engines to answer engines means for your business — and give you a concrete plan to act on it.
This is the first session in Ecommerce Reshaped, Commerce’s 2026 webinar series on the forces reshaping digital selling. Register for the full series to stay ahead all year.
What we'll cover
What zero-click research behavior looks like and how it’s compressing vendor shortlists before you’re even contacted
What AI looks for in B2B content: structured product data, schema, technical documentation, and machine-readable specs
The rise of AI-sponsored visibility: what paid acquisition looks like when the SERP disappears
Why attend
This isn’t a trend report you can skim in a blog post. It’s a working session designed to give you something you can take back to your team on Monday:
A clear picture of how AI is changing B2B buyer behavior, backed by the latest data
A framework for auditing your current discovery channels and identifying where you’re invisible to AI
Specific, tactical steps to make your products visible across answer engines and agentic channels
Live Q&A with the speakers — bring your questions
What to expect
Welcome and series introduction
The shift in B2B search behavior: How buyers use AI today and what the data shows
What AI looks for in B2B content – and how Commerce helps you get found
AI sponsored visibility: The new paid acquisition landscape
Your practical playbook: Tactical steps for manufacturers and distributors
Live Q&A
This is the first session in Ecommerce Reshaped, Big Commerce’s 2026 webinar series on the forces reshaping digital selling. Register for the full series to stay ahead all year.
Who you'll hear from
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Can’t make it live? Register anyway, and we’ll send you the recording.
Register for the full series
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Register for the full series