Enterprise Ecommerce Innovation:
What is the future of ecommerce and how are brands leveraging innovation to stay ahead?
Learn How Leading Brands Are Moving Faster
Learn the key takeaways from the session below.
Science Art Story Loop
How are we anticipating consumer behavior changing over the next 12 months and how do we win share of wallet?
Is it the brand story, the value alignment with consumers or does the brand meet the consumers’ present needs?
Artificial intelligence is disruptive and a catalyst for personalized experiences, impacting the way that brands can connect with their customers.
Consumers demand reliable information and are quick to discard misleading material. With AI comes an abundance of information about a brand that allows consumers to pick and choose where to invest their energy. They will rely on real stories and credible results to influence their spending and commitment to a brand.
Some of the brands powered by BigCommerce.
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Some of the brands powered by BigCommerce.
The most modern enterprise ecommerce platform.
THE BIGCOMMERCE POINT OF VIEW
BigCommerce empowers brands to create cutting-edge online shopping experiences. We’re the flexible – and trusted partner – for a new era of ecommerce.
How can you capture the attention of consumers in a fast-paced world?
Brands need to lead with storytelling and balance real world insights with fantasy to retain customer loyalty and engagement. With the introduction of AI and Chat GPT— intelligent tools allow brands to keep up with consumer demand and maintain efficiency.
Merchants need to be able to adapt and maximise their current growth strategies to understand what their consumers need and when they need it.
It is without debate that each part of the consumer journey is equally as critical. The consumer journey should be as seamless as possible and with unmatched customer service. This includes pre or post-purchase as well as online or offline. You need your customers to be omnipresent and noticed at every touchpoint.
The question you need to keep coming back to is are you capturing the attention of your consumers and can you keep them inspired and curious for the long haul? Are you rewarding your highest-value customers and making them feel special or are they starting to lose interest?
WEBINAR TAKEAWAYS
Changing Consumer Behavior
How are we anticipating consumer behavior changing over the next 12 months and how do we win share of wallet?
Consumer behavior is dependent on a variety of factors. From psychological, economical or cultural — brands may even tap into these factors in ways other brands have not achieved therefore stealing consumers’ attention.
Insights from the brands
Insights from ZaneRay
PANEL DISCUSSION
Economic Conditions
How are we anticipating consumer behavior changing over the next 12 months and how do we win share of wallet?
We are all facing some uncertainty around the economy, from supply chain disruptions and rising inflation, to decreased consumer spending power. Supply chain disruptions have led to shortages, delayed delivery times, and increased prices of goods, making it difficult for brands to maintain inventory and meet customer demand. Decreased consumer spending power has led to decreased demand for non-essential items, along with rising inflation leading to higher costs, and sometimes leading to increased prices. Brands are advised to focus on cost optimization, diversification of their product offerings, and investment in digital marketing to mitigate the impact of these challenges.
ARE YOU PRESENT FOR THE FUTURE?
The Space Between
How are we anticipating consumer behavior changing over the next 12 months and how do we win share of wallet?
Brands have the capability to hold a neutral voice amongst cultural and sociological frictions. Your brand needs to analyze what matters to your customers and whether this is something they are craving or would detach from. Your customers’ needs are what is most important when it comes to trialling innovative tools and a successful brand will predict their needs in advance and react in real-time.
There is a span of industries intriguing consumers by connecting them in the virtual world. From alcohol to luxury cosmetics, high fashion and property, it seems consumers want to escape from their everyday purchasing habits and enter a world of aspiration (for now).
Brand Synergy
How are we anticipating consumer behavior changing over the next 12 months and how do we win share of wallet?
Consumers are craving new experiences and more than what is currently available at their fingertips. They are curious and do not want to predict what is going to happen next. Why? Because this does not retain their interest and does not excite them.
There needs to be a level above your brand that consumers can try to imagine. That is where the future of collaborations that merge virtual worlds with tangible crafts create a whole new narrative. Unusual or unpredictable collaborations can help to boost brand awareness or create conversations around a whole new topic. Win-win for both brands in the mix.
Looking Forward, Agility for the Future
How are we anticipating consumer behavior changing over the next 12 months and how do we win share of wallet?
The future of ecommerce is promising, as it is expected to continue growing at a rapid pace, driven by the increasing adoption of digital technologies and changing consumer behaviors.
Ecommerce brands that are agile and able to adapt quickly to changing market conditions are more likely to succeed in this competitive industry.
To remain agile, ecommerce brands are advised to invest in technologies that can help them to optimize their operations, such as artificial intelligence and machine learning, and to stay up-to-date with the latest trends and innovations in the industry.
ACCESS THE FULL RECORDING HERE
Customers demand a seamless experience but what about brands? The way in which brands organise their online channels can be a daunting task. So, BigCommerce offers an easy-to-use product without operation complications. To serve the need for growth and retention— Big Commerce acts as a solution to serve both business and technical teams through Feedonomics.
AI is an intelligent, humanistic innovation that has been utilized by BigCommerce. Results have seen full optimization of advertising and marketplace channels via cleaning product data and optimizing it for conversion. Due to the distribution of online channels, we want to see customers using an omnipresent approach as to never miss an offer, key point of information or feel out of the loop.
The solutions at BigCommerce are fully composable, headless and all in one. Taking advantage of modern architectures and best practices results in a low TCO combined with access to a huge partner network. Feel empowered to take hold of more revenue driving opportunities without aggravating your CTO or CFO. Overall BigCommerce is not a one size fits all product and works in a variety of ways to enable you to achieve a ROI.